Media Tenor — strategic media intelligence
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The institute

Research with a human perspective.

Founded in 1993, Media Tenor brings together a background in journalism and a commitment to systematic research.

Independent media research

Three decades of consequential questions.

Media Tenor examines the coverage through which people encounter organisations, institutions and issues. Its published work spans reputation, economic expectations, political communication and public debate.

The archive brings together scientific contributions, commissioned studies, indices, commentary and videos.

Media Tenor institute presentation from its original website
Roland Schatz

Roland Schatz

Founder of Media Tenor. His work connects media research, reputation and public understanding with the questions facing leaders and society.

Portrait from Global Agenda Index 2018, PDF p. 122.

Explore the institute’s work

The original website maintains collections on Media Tenor in research and in the media. They provide routes to source publications and external coverage, rather than implied endorsements or a list of current clients.

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