23 July 2022 · Media Tenor archive
Original Media Tenor graphic. German labels, source dates and scales retained.
The research question
Commissioned by BGW, this study examines the media image of elderly care in relation to attitudes to ageing and the prestige of care professions. It asks how reporting presents staff, care settings and the situation of people who depend on care.
Why the framing matters
A study of media representation asks what audiences are shown, which voices are heard and what remains less visible. It should be distinguished from a direct assessment of care quality across all institutions.
Read the study
The public introduction identifies the research scope. The original publication provides access to the study; registration may be required.
Original publication
English summary of publicly available material. Read the original article for complete research, methodology and documents. Some source material requires registration.
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